I recently wrote an email for our audience that focused on those who constantly delay or put off the things they know they shouldn’t. 

I remember being asked when the best time to have kids was, and my answer was the same as what I was given when I asked it 15 years ago…. there really is no perfect time.

Of course this relates to a lot of things in life.

  • When is the right time to get married?
  • When is the right time to buy a house?
  • When is the right time to start a business?
  • When is the right time to ask that person out on a date?
  • When is the right time to hire someone?
  • When is the right time to find a bigger office?
  • When is the right time to join that marketing program?
The same answer applies in all cases. There really is no perfect time and every decision comes with its own set of risks…. and rewards.

You just have to start and take action!

I hear so often from people who say things like… “I just want to get all my ducks in a row” or “I’ll wait until Xmas when it’s quieter” or “I just want to have a bit more money behind me”

I hate to be so blunt, but as a business owner you can either make progress or make excuses and all of these “Delay Tactics” are just excuses born out of fear!

Fear of the unknown
Fear of failure
Fear of losing money
Fear of looking silly


While you are making excuses, others are making progress…
While you are delaying, others are capturing your market…
While you are waiting for perfection, others are perfecting “action”…

Why do so many doubts, fears and uncertainties get shoved aside when you start your business… yet when it comes to growing your business you hide behind these excuses as if they are your board of directors?

Imagine how far you would have got starting your company if you had listened to all your fears… “Will this work?”, Will people want to use my services?” “Am I ready to go it alone?”, “Am I good enough?”…. all common fears that you ignored or shoved aside to move forward and make progress.

When Richard and I started this business together we threw in $5,000 at the start and have not added a cent to it since. The business was not perfect when it started, it still isn’t perfect now… and it doesn’t need to be.

We didn’t start out to build a “Perfect Business” – we started out to help accountants grow theirs… and we are doing a damn good job of it. 

So what excuse is holding you back?

What fear is stopping you from leapfrogging your competitors?
Happy Marketing